Web Design / Branding

EcoSentience

EcoSentience is building Aurora AI for woodland conservation and fungi species identification. Aurora aims to educate (about woodlands), analyse (data for researchers) and contribute towards a more connected future with the nature.

I audited their existing website to identify avenues for repositioning brand voice, content and designing cohesive brand experience. I led user research and implemented the redesign with WordPress. I’m also working with them to currently build educational guides, packs for general public to use while visiting woodlands.

Role

Duration

Design Researcher
4 months

So what’s it all about?

Only 2% of the original woodlands remain in the UK. They are important for understanding the ecosystem to thriv e. Foodible nudges people to keep a track of perishable items, update their inventory using AR, and make sustainable choices by monitoring their carbon footprint.

Here’s a video the covers it all.